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THE EUROPEAN THINKTANK FOR WEARABLE TECHNOLOGIES, FASHION TECH & SMART TEXTILES.

Without a doubt, 2020 has been a challenging year. Covid-19 brought to surface a significant amount of challenges for everyone. No one was spared, and even the most prepared were suddenly afraid of what was coming next. The world is now in survival mode.
Suddenly, all the forthcoming trends are now happening at an incredible speed, almost like in pressure cooking. Instead of rushing into these changes, we decided to go the opposite way.
Everything is uncertain and, in times of uncertainty, we need to stay aware of the present.
That is how we started this report. We were aiming to better understand what was happening in order to anticipate future behaviour. We interviewed people from different disciplines, who have innovative and entrepreneurial spirits, to learn about how they are dealing with the present crisis, and how they are adapting to face the future.
Enjoy the reading!

The State of Presence Report

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