THE SINGE COAT

About This Project

THE SINGE COAT

BY Laura Hughes & Bianca Cheng Costanzo 

THE DESIGNERS

Bianca Cheng Costanzo is a former Apple designer and a veteran of the MIT Media Lab who explores the ways that digital themes integrate themselves into daily life. Born in São Paulo, Brazil to a Chinese mother and Italian father, she has lived and worked all over the world and now calls Berlin home.

 

Laura Hughes is a contemporary fashion designer. Originally from the mountains of Virginia, she moved to the marsh of Chicago to pursue design and is now living in Berlin. Her gravitation towards fashion began with an early interest in how the clothing we are privileged to choose, influence our interactions with ourselves and others. The sculptural designs are concept driven with a focus on surface manipulation. She has spent time designing textiles and accessories in rural Peru and one time helped build a boat that almost sank.

 

THE CONCEPT

The Singe Coat is a reaction to modern conspicuous consumption- the demonstration of wealth and economic power through the purchasing of lavish goods and services. Flames consume and must be fed like this means of personal identity. The EInk flame animation in the pockets is a tongue and cheek reference to the idiom “burning a hole in your pocket.” This idiom refers to the impatient and frivolous spending.  The oversized silhouette implies the idea of excess and the coat cocoons the body with material comforts.

 

 

THE TECHNOLOGY

The low-power, paper-like E-ink displays first commercialized 20 years ago at MIT are now being developed for the wearable market. MAREA employs an ultra-thin, lightweight, and glass-free flexible E-ink display manufactured by Plastic Logic Germany. The wearable display platform integrated into the jacket was developed by TEN Electronics, a Moscow-based company focused on low-energy solutions in the field of flexible electronics for both professional and consumer markets.

 

Here is more work by Bianca Cheng Costanzo

MAREA wearable interactive e-ink screen

http://http://www.laurahugh.es/

http://biancachengcostanzo.com/

Name

THE SINGLE COAT

Collaboration with

Plastic Logic

Technique

E-ink

Category
Collections, TheStudio

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