Move Far, Move Together
There is a proverb that says, “If you want to go fast, go alone. But if you want to go far, go together”. The origin is from the N’Gambai ethnicity in West Africa, and its meaning is intrinsic to an African village setting, where the sense of community is the strongest bond.
We can see a correlation between the whole idea of this saying and the future of mobility through the collective path. So, we have made a little adaptation; move far, move together.
In the previous chapter, we have read about the concept of the collective and how it is part of The Fashion Future and Mobility Trend Report, a deep study on future long-term trends from four angles: freedom, power, collective, and exclusive. This is how we take a look at the global trends to see what will affect the human experience of fashion in the near future under the umbrella of mobility — physical, mental, and digital — created in collaboration with trend forecaster Cécile Poignant.
Now, we are discussing some implications of the presented trend. Also, we look at what the fashion and mobility industry should pay attention to when developing their future, collective products.
There is no space anymore — literally — to move around in big and empty cars. The age of selfish mobility is over and everybody needs to pay attention to common solutions. There are several reasons to stop this kind of obsolete transportation. Among them, we have serious issues like reducing our carbon footprints, traffic jams, fossil fuel, pollution, parking lots occupying living spaces and enhancing gentrification, and so on.
Do you all need to use public transportation? It is a good solution, but we are aware of the importance of exclusivity for luxury consumers. Deluxe mobility enterprises are already thinking about premium sustainable solutions.
BMW is one of them, they have been named the most sustainable company in the world by Corporate Knights in 2016. How? Through innovation and diversity, due to the corporate structure at their factories and a wide range of measures from energy to water and waste reduction. Their new mission is to turn an automobile manufacturer into a “provider of the individual premium mobility and services of tomorrow”.
Again, we have sustainability as the main argument to develop this path. We need to be fast, but we need to be green. To achieve the level of sustainability we need to save the planet from environmental chaos, we need our whole community to work together. Today is the only way for us to go further.
This whole scenario touches an important point of living in a community, the sense of ownership. Do we really need to own everything we have? How many of our possessions do we periodically use?
It is no surprise that TV shows as Marie Kondo’s Netflix special are successful all over the world today. Society has accumulated so many things in the home in search of fulfilment, and now it is the time to let go and keep only what brings us joy. In this sense, we are going back to our ancient tribal cultures. Inspired by Oriental philosophies and African knowledge, we are looking for a simple way of living in this complex world.
Some brands have already been capitalizing on the fact that people want to own fewer things and no longer have a problem with sharing them. In the fashion industry, two different concepts are being developed; either rent a high-end luxury item or find it at a reputable reseller. There’s the Vestiaire Collective, Rent the Runway and The Real Real, to name a few successful examples.
Network, connectivity, and transmission are vital in any collective. These circuits can be in the form of cities, human brains, and lights. Light by itself can be a way to speak about connectivity, as through optic fibres we can broadcast data and information, as well as expressing emotions with light and colour.
In fashion, the use of light has been a way towards the future for a long time. For example, in 1999 Alexander McQueen created bodysuits for Givenchy using wired circuits and LED lights. Karl Lagerfeld for Chanel also made an homage to computer systems in the Spring-Summer 2017 show, using lights and programming. Further, in a datapoint-inspired set with models walking with robot heads, Coco’s House launched Chanel bags with LED displays; an instant must-have! Finally, clutches, cross-body bags and even the famous Boy model were adorned with LED dot matrices which flashed a trompe l’oeil pattern and CC logos. Here at ThePowerHouse, we have been adept at the concept for years, through our mother-brand Elektrocouture and items like the Marlene dress and the Nuit Blanche collection.
Using lights in garments its a way to connect fashion to the future; always so bright in our thoughts! It is also a representation of this feeling of connectivity, as we need a power source to keep shining. Bright colours are also a great way to express emotions through garments. They scream what we are and where we belong. Neons are going to be seen for a much longer time than we expected.
Still, in terms of fashion, sportswear will become more feminine and sexy, while maintaining performance. Again, like with the invention of the bicycle and the athletic suit, women are looking for a more practical way to move around as part of this collective body, while still holding onto their identity.
In a nutshell, the concept of collective in the future of fashion and mobility is about:
– How we are going to connect with our smart cities.
The sharing economy and sharable products will create a drastic change in our feelings about owning things.
– Energy and data are going to flow through our connective garments, thus widening the scope of the Internet of Things.
– The sense of community will grow through the necessity for us to be more conscious about the planet’s resources we are exploiting and taking from future generations.
The previous one and this chapter were about the path through collective, the third part of Fashion Future and Mobility Trend Report. The next and last part will develop the concept of exclusivity in a new approach to high fashion.
If you would like to read the entire report now, please contact us via email@example.com
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