The 21st century is the century of innovation, in which the world has been challenged in countless ways and new technological innovations reinvent our daily life by the second. Industries have been equally impacted and revolutionized and continue to be revolutionized each day in the face of new and modern technological advances. The fashion industry is no exception. For the first time in centuries, we see the fashion industry ready for a new evolution and a new path, called Fashion Tech.
The term Fashion Tech essentially refers to the use of technology in the digital age of the fashion industry. In fact, technology in the fashion industry can be applied in several ways, including the product, production and distribution, retail, the purchase process, and use by the final consumer.
We are certainly not the same people we were 50 years ago, right? Or maybe we hadn’t even been born 50 years ago! So, why continue with the same processes and same purposes? It is necessary to reinvent, assign new features, and innovate over time. And Fashion Tech will help to reach the future of the fashion industry.
In fact, some brands in the fashion industry have already recognized the importance of Fashion Tech for the future. And with the lockdown from the COVID-19 virus, it became imperative for brands to understand the importance of the technological component in the industry.
We have started to see a growing interest in digital clothing, a connection between unlikely industries like gaming and fashion, and the importance of improving the digital experience in the shopping process.
So, with consumers at home, with more time and more availability to buy in different formats, some brands understood the need to develop digital showrooms or virtual stores. Brands realized that, in addition to presenting the products in an innovative way, there was a need to provide entertainment and fun in the new purchase formats, which, until then, were underestimated and ignored by the industry.
2020 was the year of COVID-19, but it was also a year of innovation. Innovation that fashion brands can’t afford to ignore. They must work to improve their technological component, from product and production, to distribution and the point of sale. Technology is here to help. And the consumer seems ready to receive that help!
2021 will be the year in which the fashion industry will have realized the way to future: Fashion Tech. Whether through products associated with our health and increased quality of life, new production and distribution formats, new functions for physical stores that have been put on hold, or the need to engage in sustainable practices using technology.
Fashion Tech is here for the future. And like the year 2020, 2021 will be a year of new achievements and innovations in the fashion industry. So, welcome 2021 and bring it on!
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