Future Fashion & Mobility Trend Report:

Part 8: Introduction to the Future - Collective

The Future Fashion & Mobility Trend Report is broken down into the past, present and the future. In the first four parts of our series, we focused on historical examples of FashionTech that exemplified how technology and mobility made an impact on fashion. We discussed how materials helped put humans on the moon, how travel created lasting fashion brands, how the zipper revolutionized the fashion industry and how bicycles brought more than just fashion changes but social advances for women.

After exploring these topics, we interview Cecile Poignant from TrendTablet. She is a critical figure of this report and developed a bespoke study which encapsulates the future long-term trends on Fashion & Mobility within four angles: freedom, power, collective and exclusive.

She provided the structure and the foundation of this report and, of course, we wanted to intermingle our expertise into it. The result is a combination of Cecile’s expertise in trend forecasting and our expertise on FashionTech.

As we move past the trends FREEDOM and POWER we now move onto a new trend that we foresee making up a large part of the future – COLLECTIVE.

In the midst of discussing FREEDOM we mentioned anonymity and wanting to protect ourselves both online and offline. While those things hold true in the current environment of tracking and surveyance, we also long to be a part of a greater whole, a community, and the overall collective.

Shared Living

For the majority of history, we have been living communally. It wasn’t until the 1500s that the monogamous structure between a man and women living alone with their children started to appear. Now, communal living is making a comeback as people start to reject the suburbanization approach that caught on after World War Two in the United States. Living in the suburbs was designed to be a bit more isolating while communal living removes the solitude by creating shared spaces around living quarters. While the media has millennials battling it out with baby boomers as to which will be more likely to lead a communal life, the fight for becoming the ‘Golden Girls’ generation sounds like something worth fighting for.

Communal living can also address some sustainability concerns that we see are common today making it easier to share things within a close network. 

Illustration of shared living experiences

Beyond the way we live, the way we work is also changing. Gallup has reported that the number of remote workers from 2012 to 2017 increased 4 percentage points. Not only are more people working remotely, but they are also working remotely for longer time periods. With this change in flexible working environments, there has been a rise of a population termed digital nomads. These individuals travel from place to place and work no longer living in one permanent space. Coliving spaces have even popped up to fulfill this need of the community for this group.

Growing isolation and loneliness is seen to be contributed by many factors but in the future, we’ll need to revisit our current structure of shared spaces and how we use technology individually.

Sharing Economy

The sharing economy or Uberization model which established a peer-to-peer exchange has now taken hold around the world. Bike-sharing, room-sharing, car-sharing, electric-moped sharing, scooter sharing are concepts that have changed the way products are utilized and are shifting the perception of mobility. Individuals no longer feel the need for personal ownership of goods when they can share those goods with others around them.

This type of model will only continue to grow as individuals want to leave a smaller impact on the environment and no longer see the value in individual ownership. In the future, there will be realizations of concepts similar to Mobuno by xoio and IUM (Institute of Urban Mobility). This autonomous ride-sharing vehicle works with mobile devices, pacts in tighter spaces than automobiles, and can be shared or used individually. The Mobuno provides the same degree of mobility experienced with normal automobiles but requires much, much less space — eliminating some of the urban congestion.

Reducing congestion in cities around the world is becoming a focus for architecture firms and they are mostly taking aim at cars and parking spaces. Recently, the firm Woods Bagot proposed the project More LA which reexamines how the city would look if parking spaces would be used for more productive purposes.

Beyond architects, automakers are also rethinking the design of automobiles for the future. Renault held a competition for students at Central Saint Martins to redesign the car of tomorrow. Students were asked to consider autonomous and modular car design for the rapidly changing urban infrastructure. The winning design resembles a “levitating bubble-shaped vehicle” covered in glass.

Expect the war on cars and parking to continue and to gain traction as congestion grows in cities.

When it comes to the future of fashion in the sharing economy, companies have been already capitalizing on the fact that people want to own fewer things. Mainly there are two different concepts: either rent a high-end luxury or find it at a reputable reseller. There’s the Vestaire Collective, Rent the Runway, and The Real Real, to name a few successful examples.

Life in Light & Color

Network, connectivity and transmission are all vital to any collective. These networks can be in the form of cities, brains, humans, and lights. Light is a way to speak about connectivity and transmission. Through optic fibres you can broadcast a lot of data and information to express your mood and feelings with light and color.

Smart City

Most of us are already being impacted by smart cities. It is estimated that 55% of the global population lived in a city during 2017. That number is expected to grow to 68% by 2050 according to UN reports.

But what makes a city a smart city?

A smart city uses technology, Artificial Intelligence and the Internet of things (IoT) to collect data and in turn, improve upon the lives of its citizens and visitors. Smart cities have the ability to change traffic patterns to reduce congestion and directly impact mobility. They have the ability to report potholes, measure energy usage, air quality, and seamlessly connect these data points to provide useful information and take action – in theory.

FashionTech will play a large role in a smart city. IoT will make it easy for your doors to unlock and open when you approach them. Upgraded wifi services will provide more exact GPS locations. For older adults who are wearing life alert systems, their wearable devices could provide faster calls for help.

Restructuring living spaces and utilizing shared spaces can create a stronger sense of collectivity. Technology can also combat increasing loneliness by establishing offline connections to create a greater sense of community in the future.

Stay tuned for the next and final portion of the Future Fashion & Mobility Trend Report by signing up for our newsletter.


Written by Erinn Springer. Edited by Lion Blau. Trend forecasts by Cecile Poignant. Illustration provided by Kate Kilpatrick-Galbraith and to view more of her work go to https://www.instagram.com/vwolfeart/.

Anzoilotti, Eillie. 2018 November 29. The city of the future is one with way less parking. https://www.fastcompany.com/90273563/the-city-of-the-future-is-one-with-way-less-parking

Chokshi, Niraj.  2017 February 15. Out of the Office: More People Are Working Remotely, Survey Finds. https://www.nytimes.com/2017/02/15/us/remote-workers-work-from-home.html

Hitti, Natashah. 2017 September 21. Central Saint Martins students envision Renault’s “car of the future”, https://www.dezeen.com/2017/09/21/central-saint-martins-students-renault-car-of-the-future-transport-designjunction/

MBO Partners. A State Of Independence In America Research Brief. Digital Nomadism: A Rising Trend. https://www.mbopartners.com/uploads/files/state-of-independence-reports/StateofIndependence-ResearchBrief-DigitalNomads.pdf

Mobuno – Urban Mobility Concept. Xoio. 2017. https://xoio.de/en/mobuno-urban-mobility-concept/

Pofeldt, Elaine. 2018 August 30. Digital Nomadism Goes Mainstream. https://www.forbes.com/sites/elainepofeldt/2018/08/30/digital-nomadism-goes-mainstream/#518712da4553

Wikipedia contributors. “Sharing economy.” Wikipedia, The Free Encyclopedia. Wikipedia, The Free Encyclopedia, 7 Dec. 2018. Web. 7 Dec. 2018.