Marlene Glows in Google

FashionTech Meets Google Arts & Culture

We are proud to announce that our parent company, ElektroCouture, has some exciting news: ElektroCouture's glowing Marlene Dietrich dress has made it into Google Arts & Culture. This exciting development marks the first contemporary…


Image for an event called Prototyping the future

Join us at Bauhaus 4.0 - apply for Prototyping for the Future!

Germany is celebrating the centennial anniversary of the Bauhaus this year and to mark this special occasion an international design competition called, "beyond bauhaus - prototyping the future" is being held. Award prizes will be given to twenty…


How ThePowerHouse is blending the worlds of Fashion and Technology

Fashion needs more dreams and inspirations, and technology is the tool to make it happen. Our journey started in the year 2014 with making ‘light’ wearable and making it real in the FashionTech world. Today, the house of brands under ThePowerHouse…


We are the experts: ThePowerHouse supports German Minister on FashionTech Report

Germany’s FashionTech industry rang in 2018 with good news. Last month, The Federal Ministry for Economic Affairs and Energy commissioned a brief expertise from the Center for European Economic Research (ZEW) to shed light on the prospects of the…


It’s time to decode FashionTech facts for 2018

As the year begins, we highlight THE TOP FIVE INNOVATION TOPICS in 2018. These topics will potentially disrupt the FashionTech sector this year – and carry the conversation ahead. There has been a lot of talk about smart textiles, new mobility and…


LAUNCH: Siemens avantgarde – Recreate the everyday

How to make a washing machine wearable? We got invited by Siemens home appliance to deconstruct their latest washing machine for their 'recreate the everyday' campaign. For us, washing machines are like fashiontech devices - imagine, what we could…


Fusing Fashion and Technology at Telekom Fashion Fusion

In 2016, Deutsche Telekom approached us to curate an ideas competition to encourage groundbreaking ideas in the fashion tech space. This first-of-its kind competition aimed at fostering innovation and collaboration across industries and sectors. The…