How ThePowerHouse is blending the worlds of Fashion and Technology

Fashion needs more dreams and inspirations, and technology is the tool to make it happen. Our journey started in the year 2014 with making ‘light’ wearable and making it real in the FashionTech world. Today, the house of brands under ThePowerHouse…


A lookback at the FashionTech exhibition curated by ElektroCouture at Bikini Berlin

In July last year, concept shopping mall Bikini Berlin opened its doors to a FashionTech exhibition lead by us. We, at ElektroCouture, were invited to curate fifteen elaborate FashionTech concepts. From designs that glow in the dark to 3D printed…


ElektroCouture brings Swarovski Crystals and 3D Printing together

Within a month of moving into our new Studio in Bikini Berlin, we organised an exclusive FashionTech  workshop at Bikini Berlin during Design Mile 2017. While Bikini Berlin booked us for the FashionTech workshop, we developed the concepts and…


We are the experts: ThePowerHouse supports German Minister on FashionTech Report

Germany’s FashionTech industry rang in 2018 with good news. Last month, The Federal Ministry for Economic Affairs and Energy commissioned a brief expertise from the Center for European Economic Research (ZEW) to shed light on the prospects of the…


ElektroCouture glows in the latest Berlin issue of Modelab Magazine

On a recent Sunday afternoon, the Swarovski crystals, as always, were shining bright on The Marlene Dietrich Dress. The same day we welcomed the editorial team of Modelab Mag from Paris in our Studio. ThePowerHouse in Bikini Berlin was the the main…


It’s time to decode FashionTech facts for 2018

As the year begins, we highlight THE TOP FIVE INNOVATION TOPICS in 2018. These topics will potentially disrupt the FashionTech sector this year – and carry the conversation ahead. There has been a lot of talk about smart textiles, new mobility and…


Designers from Fashion Council Germany and H&M Fellowship Programme visit ThePowerhouse

The future is not only about bringing technology and fashion together, but it is also about designers being well versed in both. Hence, we at ThePowerHouse never miss a chance to meet young designers and share our knowledge and stories with them. In…


Bridging the gap between Bangkok and Berlin via FashionTech

With smart clothing and wearable technology becoming popular, the marriage of fashion and technology is becoming inevitable. To keep up with the pace, the FashionTech Academy at The PowerHouse constantly feels that it is important to groom the…


Throwback: Three marquee FashionTech events where ElektroCouture was seen

We, at ThePowerHouse love telling stories and we love it even more when we collaborate with friends from different parts of the world to tell these fascinating stories about FashionTech. The year 2017 was a time when we got a chance to look back at…


ElektroCouture presents Vision Quest collection, inspired by the theme enlightenment

“Technology is not scary anymore. It used to be scary, but not anymore. We are all working with friends here,” says Joanna Hir, a London-based, award winning fashion designer, costume designer and fashion stylist while she explains the idea of…