LAUNCH: Siemens avantgarde – Recreate the everyday

How to make a washing machine wearable? We got invited by Siemens home appliance to deconstruct their latest washing machine for their 'recreate the everyday' campaign. For us, washing machines are like fashiontech devices - imagine, what we could do together as friends!

For the development of the design we invited our former fashiontech designer-in-residence, Anja Dragan to the project. She worked with us previously for other glowing projects like Nuit Blanche and #MarleneGlows. Anja brought her avantgarde perspective to the Siemens project -  inspired by the blue light and the shapes of the washing machine, she came up with this glowing result. Thanks to the graphic design support Kathleen Galbraith from VWolfe Art Berlin, we even animated the concept! You can see more of Kathleen's work in our stargazer concept.


And don't miss out to watch our hilarious outtakes (yes, we learned how to dress a doll after all ;))

RECAP: Aarhus Walks on Water

Have you ever wondered, how a fashion show on water would look like?
On 16th October 2017, the glowing vision came true at Aarhus Walk on Water. Presented by Aarhus University, VIA University College, Headstart Fashion and this.Festival by Filmby Aarhus and Interactive Denmark, fashiontech designers from all across the world came together to present their latest work.

The event welcomed to the AWOW Fashion Show and Talent Award 2017 celebrating the collaboration between the AWOW design finalists and theirregional companies showing innovative collections with wearable technology. Digital scenography will transform the Aarhus city harbour when fashion models make their entry upon a floating catwalk created for the occasion. On the catwalk for the first time in Denmark also 3D printed dresses by Modeclix.

We congratulate the Design Team Finalists of the AWOW Talent Competition
Stanislav Ondrus and Zuzana Jelcicova (Slovakia)
Yiyu Chen (Taiwan)
Zoltan Szepesi and Gaby Gosztola (Hungary)
Myroslava Vetokha, Randi Katrine Hillerøe and Manoli Ly Pedersen (Ukraine, Denmark, France)
Ana Manuela Secara (Romania)
Boa Kim and Pernille Bech-Larsen (South Korea, Denmark)
Tiia Maria Jaakkola (Finland)
Dana Jasinkevica (Latvia)

Our own fashiontech designer in residence, Joanna Hir was invited to present her latest creation, Vision Quest with a talk about the insights of her work. Vision Quest is a multi-seasonal couture collection of four designs, offering modern occasional wear with elements of techwear for men. Each piece in the collection is enhanced by different light technologies, symbolising the enlightenment, which is the main theme of this collection. Check out her glowing designs in collection here.

Would you like to book our collaborative designs for our show or event? Just contact us!


Pictures by Aarhus Walk on Water and Interlaced.


Happy 3rd Birthday, ElektroCouture!

Today, ElektroCouture turns three years old. What was once just a spark of an idea has grown into an enormous flame and keeps on burning bright. To commemorate this special occasion, ElektroCouture founder Lisa Lang sat down with fashion tech journalist Amanda Cosco of Electric Runway to look at the past, present, and future of fashion tech.


Let's All Glow

ElektroCouture started with the mission to make light wearable. In the early days, light was a first and obvious way to show the concept of technology integrated into fashion. Where other LED and el-wire garments on the market felt gimmicky, Lisa differentiated herself from the beginning by making her line of jackets and accessories both couture and commercially available. In 2015, ElektoCouture became the first wearable technology company to be carried in ASOS, one of the world’s largest online fashion sites. As ElektroCouture grew, so did its reputation as a leader in this space. Many creatives from around the world flocked to the company to learn more about not only how to create but also commercialize fashion technology, and Lisa has taken them under her wing.

It's not Kindergarten Anymore

"The mindset of the market has changed," says Lisa. "When I started three years ago, a lot of people asked me 'why.' As in, 'why should we fuse fashion and technology?' Now, they only ask me 'how.' Today, people are beginning to understand."

Looking Back

Over the past three years, ElektroCouture has brought together artists, engineers, makers, and brands to evolve what's possible in wearables, IoT, connected clothing and beyond. Memorable milestones include co-curating Lakme Fashion Week, a glowing runway show in India put on in partnership with Lakmé Cosmetics in 2016. The same year, ElektroCouture helped launch Telekom Fashion Fusion, an ideas competition to encourage groundbreaking ideas in the fashion tech space.

Most recently, ElektroCouture worked with Swavorski to bring to life a fashion tech vision twenty-five years in the making. The Marlene Project was a special tribute dress to the German actress and singer Marlene Detrich. The dress includes thousands of crystals and LEDs that are programmed to glow along with her songs. Learn more about the Marlene Project here.


The Brand Had Babies

As ElektroCouture grew, it started to develop other initiatives and sub-brands, including the designer-in-residence program and the technologist-in-residence program in #TheStudio.


Making Fashion Tech for Real

While others in the industry focused on concepts and one-offs, Lisa remained steadfast in her focus on bringing real-world projects to life. Out of her direct interaction with designers and clients, she realized the enormous potential for fashion technology beyond just glowing. "As much as I love LEDs, fashion tech isn't just about glowing," she says. She started to turn her attention towards other innovations, including smart fashion, microchips, and biotech.

It was then Lisa realized her services and expertise exceeded the scope of ElektroCouture's mission to make light wearable. While ElektroCouture would keep on glowing, Lisa needed a bigger, bolder brand to encompass her new work and the trajectory of the industry.


Introducing ThePowerHouse 

Out of this exclusive interview came the announcement of what's next for ElektroCouture and the introduction of ThePowerHouse. "What we've realized is that all of our customers have different needs. They require bespoke design solutions for their unique problems," says Lisa. ThePowerHouse will be a B2B umbrella brand for custom projects in wearables, smart fashion, internet of things, and more. By leveraging in-house expertise and the company's networks, ThePowerHouse will deliver on projects that fuse not only fashion and technology, but also design and innovation.  "It may have started with fashion technology, but what we're looking at is so much more."



Bringing Marlene Dietrich's #FashionTech Vision to Life

Almost seventy years ago, Marlene Dietrich dreamed a wearable technology vision before her time. The German actress envisioned a dress with lights and flowers to create an effect that would "puzzle the people." Years later, ElektroCouture would collaborate with designer Anja Dragan, Forster Rohner, and Swarovski to bring the vision to life.

"My dear sweethearts," Dietrich addressed her costume designers in a letter, "We have to find a way to have the dress glow." What was clear from her writings is that she wanted a dress for her stage performances—one that was interactive and dazzling. "[The People] will no know if they imagined the lights, or if they are there," Dietrich wrote. Of course, the technology didn't exist at the time, and as such, Dietrich never got to realize her dream dress.

In 2017, twenty-five years after the actress' death, the House of ElektroCouture was able to collaborate with our network of creatives and strategic partners to create Dietrich's dress. We called the project #MarleneGlows, and it's an illuminated tribute to the Berlin-born performer's life and work.

Creating the dress required a combination of new technology and traditional handiwork. In addition to working with tulle and embroidery, the dress leverages 3D printing and laser cutting and includes 151 LEDS and 2371 specifically developed crystals from Swavorski. The dress glows in various patterns to match Dietrich's different songs.

#MarleneGlows is a perfect example of how ThePowerHouse collaborates with designers and brands to make #FashionTech dreams a reality. While ThePowerHouse has capabilities in several areas (smart fashion, internet of things, etc.) the House of ElektroCouture is specifically focused on garments that glow. Have a project you want to illuminate with us? Get in touch.

Fusing Fashion and Technology at Telekom Fashion Fusion

In 2016, Deutsche Telekom approached us to curate an ideas competition to encourage groundbreaking ideas in the fashion tech space. This first-of-its kind competition aimed at fostering innovation and collaboration across industries and sectors. The mission was to design relevant, functional, sustainable and —above all— smart fashion with added value for the wearer.

More than 100 designers from 25 countries submitted applications for the chance to work in #TheStudio with us to develop their concepts. The program was announced in the summer of 2016. By August 16, 2016, a jury of industry representatives had narrowed submissions down to twelve finalists. The selected projects pushed the boundaries of what we traditionally think of as fashion by leveraging leading technologies, including 3D printing, augmented reality, and even drones.

We worked in tandem with Intel, WIRED Germany, Adidas, and Premium Exhibition International Fashion Trade Show to bring the competition to life. By identifying and working with up-and-coming designers as well as company stakeholders, we were able to play the role of matchmaker, bridging the gap between corporate interest and grassroot talent. After three months earning effectively their masters in #FashionTech, the finalists showed off their projects at a special presentation and awards ceremony in Berlin.

The FashionTech industry needs a large investment to create tangible and feasible concepts. ThePowerHouse brings together the best minds in design and innovation to bring fashion technology projects and initiatives to life. To learn about our curating and accelerator services, follow the link (link to services page or contact forum to be inserted here-)